Bid strategies provide more control over Meta ads: Highest Volume, Highest Value, Cost Per Result Goal, ROAS Goal, and Bid Cap. Here’s how…
Bid Strategies Best Practices for Meta Advertising
Should You Automatically Apply Delivery Recommendations?
Meta wants to automate adjustments to your campaigns to improve results by automatically accepting delivery recommendations. Should you?
Why Won’t Meta Spend My Advertising Budget?
One of the most common Meta ads issues relates to delivery and an inability to spend the advertising budget. Here are potential causes…
A Facebook Ads Experimentation Guide
This Facebook ads experimentation guide focuses on the 18 areas that are prime for testing, as well as what you should consider for each.
Facebook Ads Bid Strategies: Lowest Cost, Cost Cap, Bid Cap
You can use bid strategies to help control how Facebook spends your budget in the ad auction, potentially to get great results. Here’s how.
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Jon Loomer
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Learn how to leverage custom events for enhanced Meta ads reporting, optimization, and targeting in this comprehensive course.
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There are 8 primary characteristics of successful Meta advertisers that separate them from the rest. Subscribe to get this free 8-part series emailed to your inbox.
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