Conversions are central to Meta advertising. Consider this guide your checklist to conversion events, Conversions API, and more.
Conversions for Meta Advertising Checklist
First Conversion vs. All Conversions for Meta Ads Attribution
Meta is rolling out the ability to isolate First Conversion and All Conversions when comparing attribution settings. Here’s what that means…
Are Ads Manager Results Too Good to Be True?
Meta advertisers are constantly on a quest for good results. But sometimes those results can be too good to be true. Here’s what to do…
5 Most Common Attribution Mistakes Advertisers Make
Attribution is critical to successful Meta advertising. When mistakes are made, it impacts nearly every step of your advertising.
Compare Attribution Settings: Get the Most of Meta Conversion Data
If you aren’t using Compare Attribution Settings in Ads Manager, you are missing out on important context — and extra conversions.
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