If you aren’t using Compare Attribution Settings in Ads Manager, you are missing out on important context — and extra conversions.
Compare Attribution Settings: Get the Most of Meta Conversion Data
How Engaged-View Attribution Works for Meta Advertising
Meta rolls out Engaged-View Attribution to count conversions that result from deeper engagement with skippable video ads. Details here…
Meta Ads Attribution Setting: A Complete Guide
The Attribution Setting controls how your ads are delivered and how conversions are reported. It’s not straightforward. This guide will help.
Meta Brings Back 28-Day Click Attribution
Meta is bringing back 28-day click attribution! Here are the details on where to find it and what it means for your advertising…
Compare Attribution Settings Returns to Facebook Ads Manager
The Compare Attribution Settings feature has returned to Facebook Ads Manager! This important feature was removed post-iOS 14 changes…
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