Meta advertisers are constantly on a quest for good results. But sometimes those results can be too good to be true. Here’s what to do…
5 Most Common Attribution Mistakes Advertisers Make
Attribution is critical to successful Meta advertising. When mistakes are made, it impacts nearly every step of your advertising.
Compare Attribution Settings: Get the Most of Meta Conversion Data
If you aren’t using Compare Attribution Settings in Ads Manager, you are missing out on important context — and extra conversions.
How Engaged-View Attribution Works for Meta Advertising
Meta rolls out Engaged-View Attribution to count conversions that result from deeper engagement with skippable video ads. Details here…
Meta Ads Attribution Setting: A Complete Guide
The Attribution Setting controls how your ads are delivered and how conversions are reported. It’s not straightforward. This guide will help.