
Have you ever seen advertisers share conversion results that seem too good to be true? They probably are. They’re missing important context.
Have you ever seen advertisers share conversion results that seem too good to be true? They probably are. They’re missing important context.
One of advertisers’ biggest mistakes is taking Meta Ads Manager conversion results at face value. Here’s a guide to help add context…
After more than 10 years, I’ve discovered that Meta doesn’t define click attribution the way I thought it did. It took a test to uncover it.
Conversions are central to Meta advertising. Consider this guide your checklist to conversion events, Conversions API, and more.
Meta is rolling out the ability to isolate First Conversion and All Conversions when comparing attribution settings. Here’s what that means…
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