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**Leverage Custom Events** for reporting, optimization, and targeting!

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Compare Attribution Settings: Get the Most of Meta Conversion Data

October 2, 2023 by Jon Loomer - No Comments

If you aren’t using Compare Attribution Settings in Ads Manager, you are missing out on important context — and extra conversions.

Filed Under: Meta Marketing Tutorials

Tagged With: Attribution Setting, Compare Attribution, Conversion Attribution, Engaged-View Attribution, Meta Ads How To, Meta Advertising

How Engaged-View Attribution Works for Meta Advertising

July 17, 2023 by Jon Loomer - No Comments

Meta rolls out Engaged-View Attribution to count conversions that result from deeper engagement with skippable video ads. Details here…

Filed Under: Meta Marketing Tutorials

Tagged With: Attribution Setting, Compare Attribution, Conversion Attribution, Engaged-View Attribution, Meta Ads How To, Meta Advertising

Meta Ads Attribution Setting: A Complete Guide

June 12, 2023 by Jon Loomer - No Comments

The Attribution Setting controls how your ads are delivered and how conversions are reported. It’s not straightforward. This guide will help.

Filed Under: Meta Marketing Tutorials

Tagged With: Attribution Setting, Compare Attribution, Custom Conversions, Custom Events, Meta Ads How To, Meta Advertising, Standard Events

Meta Brings Back 28-Day Click Attribution

November 1, 2022 by Jon Loomer - No Comments

Meta is bringing back 28-day click attribution! Here are the details on where to find it and what it means for your advertising…

Filed Under: Meta Marketing Tutorials

Tagged With: Attribution Setting, Compare Attribution, Conversion Attribution, Meta Ads How To, Meta Advertising

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Jon Loomer Digital
For Advanced Facebook Marketers
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  • Blog
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    • Membership Info
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  • Free
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    • Newsletter
    • Beginners
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