![First Conversion](https://www.jonloomer.com/wp-content/uploads/2024/07/first-conversion.png)
Meta is rolling out the ability to isolate First Conversion and All Conversions when comparing attribution settings. Here’s what that means…
Meta is rolling out the ability to isolate First Conversion and All Conversions when comparing attribution settings. Here’s what that means…
Meta advertisers are constantly on a quest for good results. But sometimes those results can be too good to be true. Here’s what to do…
If you aren’t using Compare Attribution Settings in Ads Manager, you are missing out on important context — and extra conversions.
Meta rolls out Engaged-View Attribution to count conversions that result from deeper engagement with skippable video ads. Details here…
The Attribution Setting controls how your ads are delivered and how conversions are reported. It’s not straightforward. This guide will help.
Feel like you're always one step behind? Jon will keep you updated on everything you need to know about the latest updates related to Facebook advertising.