If you aren’t using Compare Attribution Settings in Ads Manager, you are missing out on important context — and extra conversions.
Compare Attribution Settings: Get the Most of Meta Conversion Data
How Engaged-View Attribution Works for Meta Advertising
Meta rolls out Engaged-View Attribution to count conversions that result from deeper engagement with skippable video ads. Details here…
Meta Ads Attribution Setting: A Complete Guide
The Attribution Setting controls how your ads are delivered and how conversions are reported. It’s not straightforward. This guide will help.
Meta Brings Back 28-Day Click Attribution
Meta is bringing back 28-day click attribution! Here are the details on where to find it and what it means for your advertising…
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