The vast majority of Meta advertisers confuse custom events and custom conversions. Each has a specific purpose. This post provides examples.
Custom events are powerful for enhanced reporting in Meta Ads Manager, optimization, and targeting. So why do they feel like a secret?
Data within your Events Manager, custom conversion overview, and Ads Manager will never match up and it’s due to TWO types of deduplication.
The Attribution Setting controls how your ads are delivered and how conversions are reported. It’s not straightforward. This guide will help.
Many issues with Meta pixel events, custom conversions, and custom audiences can be traced to using “URL equals” instead of “URL contains.”