![](https://www.jonloomer.com/wp-content/uploads/2024/02/attribution-mistakes.png)
Attribution is critical to successful Meta advertising. When mistakes are made, it impacts nearly every step of your advertising.
Attribution is critical to successful Meta advertising. When mistakes are made, it impacts nearly every step of your advertising.
What are the differences between standard events, custom events, and custom conversions? How are they used and set up? Let’s clear this up…
The vast majority of Meta advertisers confuse custom events and custom conversions. Each has a specific purpose. This post provides examples.
Custom events are powerful for enhanced reporting in Meta Ads Manager, optimization, and targeting. So why do they feel like a secret?
Data within your Events Manager, custom conversion overview, and Ads Manager will never match up and it’s due to TWO types of deduplication.
Feel like you're always one step behind? Jon will keep you updated on everything you need to know about the latest updates related to Facebook advertising.