Data within your Events Manager, custom conversion overview, and Ads Manager will never match up and it’s due to TWO types of deduplication.
Meta Conversion Events, Deduplication, and Conflicting Reporting
Meta Ads Attribution Setting: A Complete Guide
The Attribution Setting controls how your ads are delivered and how conversions are reported. It’s not straightforward. This guide will help.
Do Not Use URL Equals for Meta Events and Audiences
Many issues with Meta pixel events, custom conversions, and custom audiences can be traced to using “URL equals” instead of “URL contains.”
Create a Meta Pixel Event that Fires After Scrolling 70% Down a Page
You can create a custom event for scroll depth for reporting, optimization, and targeting of your Facebook ads. Here’s how…
How I Use Facebook Custom Conversions for Reporting and Optimization
Custom conversions add granularity for reporting and optimization. Here’s how I use them for three specific scenarios.
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The best way to sharpen your Meta advertising skills and knowledge is to subscribe to my short-form videos. I publish a 1-minute video with a short blog post three days per week.
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Jon Loomer
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Meta advertising discussions in 5-10 minute “Shots.” A new episode is published every Wednesday on your favorite podcasting platform.
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