The Attribution Setting controls how your ads are delivered and how conversions are reported. It’s not straightforward. This guide will help.
Many issues with Meta pixel events, custom conversions, and custom audiences can be traced to using “URL equals” instead of “URL contains.”
You can create a custom event for scroll depth for reporting, optimization, and targeting of your Facebook ads. Here’s how…
Custom conversions add granularity for reporting and optimization. Here’s how I use them for three specific scenarios.
Do you use the Facebook Pixel Helper Chrome extension? It’s a great free tool that can be used for testing and learning. Here’s how I use it.