When you pass value as a parameter with Meta purchase events, what do you do if the total isn’t always the same? You need a dynamic variable.
Pass Dynamic Purchase Value With Meta Events
How I Use Facebook Custom Conversions for Reporting and Optimization
Custom conversions add granularity for reporting and optimization. Here’s how I use them for three specific scenarios.
Facebook Event Parameters for Granular Reporting and Targeting
Facebook event parameters are important for granular reporting and powerful targeting. Here’s what to know and how to get started…
Is the Event Setup Tool Worth the Hassle?
The Event Setup Tool helps you create standard events without the need for code. But, are the tool’s limitations worth the hassle?
How to Create Facebook Pixel Events and Parameters Manually
You may need to add Facebook pixel event code with parameters to your website manually. Here’s how, including a simple solution…
Training: Building Blocks
Training: Building Blocks
Jon Loomer
An introductory and skill-sharpening course on Meta advertising. Improve your campaign creation confidence!
Get Access!PHC
Power Hitters Club
Jon Loomer
BOOST your Facebook Marketing Skills
The PHC provides members with access to hundreds of advertisers who have done what you’re trying to do, have worked in your industry and who can pull from valuable experience.
Click hereOne-on-One
One-on-One Training
Schedule one-on-one time with Jon to discuss your Facebook advertising struggles, obstacles, and strategies.
Click HereVideo Alerts
Video Alerts
The best way to sharpen your Meta advertising skills and knowledge is to subscribe to my short-form videos. I publish a 1-minute video with a short blog post three days per week.
Sign Up TodayShort-Form Video Blueprint
Short-Form Video Blueprint
Gain the confidence and knowledge needed to create engaging and effective short-form videos in this self-paced training (37 lessons).
Sign Up
