Many issues with Meta pixel events, custom conversions, and custom audiences can be traced to using “URL equals” instead of “URL contains.”
Do Not Use URL Equals for Meta Events and Audiences
Maximize Relevance in Your Facebook Ads: Target Website Visitors Who Viewed Multiple Pages
You can create custom audiences that allow you to target people who viewed multiple pages of your website. Here’s how…
Ways That I Use Facebook Website Custom Audiences Based on Specific Pages
There are numerous ways that you can utilize Facebook website custom audiences by specific pages or websites. Here are a few ways I use it…
Facebook Event Parameters for Granular Reporting and Targeting
Facebook event parameters are important for granular reporting and powerful targeting. Here’s what to know and how to get started…
Create a Facebook Ads Audience Based on Event Frequency
You can isolate your most valuable website visitors by creating audiences of people based on web event frequency. Here’s how…
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