When you pass value as a parameter with Meta purchase events, what do you do if the total isn’t always the same? You need a dynamic variable.
Before publishing a Meta conversion event (standard event or custom event), you should test it. If you run into reporting issues, test it. Here’s how.
Do you suspect that your Meta conversion events are overcounting? Here are the steps that you should take to pinpoint and solve the problem.
Use the powerful AI of ChatGPT to easily generate Facebook pixel purchase event code. Here’s how…
Custom conversions add granularity for reporting and optimization. Here’s how I use them for three specific scenarios.