
Conversions are central to Meta advertising. Consider this guide your checklist to conversion events, Conversions API, and more.
Conversions are central to Meta advertising. Consider this guide your checklist to conversion events, Conversions API, and more.
Attribution is critical to successful Meta advertising. When mistakes are made, it impacts nearly every step of your advertising.
What are the differences between standard events, custom events, and custom conversions? How are they used and set up? Let’s clear this up…
The vast majority of Meta advertisers confuse custom events and custom conversions. Each has a specific purpose. This post provides examples.
Custom events are powerful for enhanced reporting in Meta Ads Manager, optimization, and targeting. So why do they feel like a secret?
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