Conversions are central to Meta advertising. Consider this guide your checklist to conversion events, Conversions API, and more.
Conversions for Meta Advertising Checklist
5 Most Common Attribution Mistakes Advertisers Make
Attribution is critical to successful Meta advertising. When mistakes are made, it impacts nearly every step of your advertising.
A Guide to Standard Events, Custom Events, and Custom Conversions
What are the differences between standard events, custom events, and custom conversions? How are they used and set up? Let’s clear this up…
Differences Between Custom Events and Custom Conversions
The vast majority of Meta advertisers confuse custom events and custom conversions. Each has a specific purpose. This post provides examples.
Hidden Advantages of Custom Events to Meta Advertisers
Custom events are powerful for enhanced reporting in Meta Ads Manager, optimization, and targeting. So why do they feel like a secret?
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