Meta is rolling out a requirement to verify your custom website events prior to using them in ads. Unverified events will be discarded.
The vast majority of Meta advertisers confuse custom events and custom conversions. Each has a specific purpose. This post provides examples.
Custom events are powerful for enhanced reporting in Meta Ads Manager, optimization, and targeting. So why do they feel like a secret?
Before publishing a Meta conversion event (standard event or custom event), you should test it. If you run into reporting issues, test it. Here’s how.
Data within your Events Manager, custom conversion overview, and Ads Manager will never match up and it’s due to TWO types of deduplication.