Attribution is critical to successful Meta advertising. When mistakes are made, it impacts nearly every step of your advertising.
5 Most Common Attribution Mistakes Advertisers Make
A Guide to Standard Events, Custom Events, and Custom Conversions
What are the differences between standard events, custom events, and custom conversions? How are they used and set up? Let’s clear this up…
Verify Your Custom Website Events
Meta is rolling out a requirement to verify your custom website events prior to using them in ads. Unverified events will be discarded.
Differences Between Custom Events and Custom Conversions
The vast majority of Meta advertisers confuse custom events and custom conversions. Each has a specific purpose. This post provides examples.
Hidden Advantages of Custom Events to Meta Advertisers
Custom events are powerful for enhanced reporting in Meta Ads Manager, optimization, and targeting. So why do they feel like a secret?
Training: Building Blocks
Training: Building Blocks
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An introductory and skill-sharpening course on Meta advertising. Improve your campaign creation confidence!
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Jon Loomer
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The PHC provides members with access to hundreds of advertisers who have done what you’re trying to do, have worked in your industry and who can pull from valuable experience.
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The best way to sharpen your Meta advertising skills and knowledge is to subscribe to my daily short-form videos. Nearly every day, I publish a 1-minute video with a short blog post.
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Short-Form Video Blueprint
Gain the confidence and knowledge needed to create engaging and effective short-form videos in this self-paced training (37 lessons).
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