Meta is rolling out a requirement to verify your custom website events prior to using them in ads. Unverified events will be discarded.
Verify Your Custom Website Events
Differences Between Custom Events and Custom Conversions
The vast majority of Meta advertisers confuse custom events and custom conversions. Each has a specific purpose. This post provides examples.
Hidden Advantages of Custom Events to Meta Advertisers
Custom events are powerful for enhanced reporting in Meta Ads Manager, optimization, and targeting. So why do they feel like a secret?
How to Test Meta Conversion Events
Before publishing a Meta conversion event (standard event or custom event), you should test it. If you run into reporting issues, test it. Here’s how.
Meta Conversion Events, Deduplication, and Conflicting Reporting
Data within your Events Manager, custom conversion overview, and Ads Manager will never match up and it’s due to TWO types of deduplication.
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