Custom events are powerful for enhanced reporting in Meta Ads Manager, optimization, and targeting. So why do they feel like a secret?
Hidden Advantages of Custom Events to Meta Advertisers
How to Test Meta Conversion Events
Before publishing a Meta conversion event (standard event or custom event), you should test it. If you run into reporting issues, test it. Here’s how.
Meta Conversion Events, Deduplication, and Conflicting Reporting
Data within your Events Manager, custom conversion overview, and Ads Manager will never match up and it’s due to TWO types of deduplication.
Meta Ads Attribution Setting: A Complete Guide
The Attribution Setting controls how your ads are delivered and how conversions are reported. It’s not straightforward. This guide will help.
Testing Zaraz to Set Up Facebook Conversions API
Zaraz may be a great API Gateway alternative for setting up the Facebook Conversions API affordably using timer and scroll depth triggers.
Training: Building Blocks
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The best way to sharpen your Meta advertising skills and knowledge is to subscribe to my daily short-form videos. Nearly every day, I publish a 1-minute video with a short blog post.
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