![](https://www.jonloomer.com/wp-content/uploads/2024/07/targeting-still-matter.png)
There was a time when targeting inputs were critical to Meta advertising success. Targeting matters less now, and it may not matter at all.
There was a time when targeting inputs were critical to Meta advertising success. Targeting matters less now, and it may not matter at all.
Meta is rolling out the ability to isolate First Conversion and All Conversions when comparing attribution settings. Here’s what that means…
How Meta distributes ad delivery in the age of algorithmic audience targeting and expansion is no longer a mystery, thanks to this test…
Dynamic Creative is going away for Sales and App Promotion campaigns and Meta wants you to use Flexible Ad Format instead. Here’s your guide.
When you use Advantage+ Audience, does remarketing happen without suggestions? Do you need suggestions? What about Advantage Custom Audience?
Feel like you're always one step behind? Jon will keep you updated on everything you need to know about the latest updates related to Facebook advertising.