How to Test Meta Advertising Targeting Strategies
A Guide to Instant Forms
Instant forms allow advertisers to collect contact info from leads without sending them to an external website. Here’s your complete guide.
Does Targeting Still Matter?
There was a time when targeting inputs were critical to Meta advertising success. Targeting matters less now, and it may not matter at all.
First Conversion vs. All Conversions for Meta Ads Attribution
Meta is rolling out the ability to isolate First Conversion and All Conversions when comparing attribution settings. Here’s what that means…
How Meta’s Algorithmic Audience Targeting Impacts Ad Distribution: A Test
How Meta distributes ad delivery in the age of algorithmic audience targeting and expansion is no longer a mystery, thanks to this test…