Remarketing is mostly unnecessary because it happens naturally using Meta’s algorithmic targeting. There are exceptions when it makes sense.
3 Times You Should Prioritize Remarketing Over Meta’s Algorithmic Ad Targeting
Meta Ads Targeting and Optimization’s Fatal Flaw
Meta ads targeting and optimization has a fatal flaw related to how Meta searches out the people likely to perform our desired action…
When Do Targeting Inputs Matter?
When are your targeting inputs respected as tight constraints? When are they only suggestions? When is your audience expanded? A comparison.
5 Meta Ads Tests that Transformed My Perspective on Targeting
My approach to targeting completely transformed during the past year, driven primarily by the results of these five Meta ads tests…
3 Holes in Existing Customers Exclusion for Meta Ads
Are you using an existing customers exclusion and still reaching customers? Before you put on that tinfoil hat, consider these explanations.
Training: Building Blocks
Training: Building Blocks
Jon Loomer
An introductory and skill-sharpening course on Meta advertising. Improve your campaign creation confidence!
Get Access!PHC
Power Hitters Club
Jon Loomer
BOOST your Facebook Marketing Skills
The PHC provides members with access to hundreds of advertisers who have done what you’re trying to do, have worked in your industry and who can pull from valuable experience.
Click hereOne-on-One
One-on-One Training
Schedule one-on-one time with Jon to discuss your Facebook advertising struggles, obstacles, and strategies.
Click HereVideo Alerts
Video Alerts
The best way to sharpen your Meta advertising skills and knowledge is to subscribe to my short-form videos. I publish a 1-minute video with a short blog post three days per week.
Sign Up TodayShort-Form Video Blueprint
Short-Form Video Blueprint
Gain the confidence and knowledge needed to create engaging and effective short-form videos in this self-paced training (37 lessons).
Sign Up
