Remarketing is mostly unnecessary because it happens naturally using Meta’s algorithmic targeting. There are exceptions when it makes sense.
3 Times You Should Prioritize Remarketing Over Meta’s Algorithmic Ad Targeting
A Guide to Audience Segments
Audience Segments provide visibility into the delivery of your ads when algorithmic targeting is in play. Here’s a guide on how to use them…
How Meta’s Algorithmic Audience Targeting Impacts Ad Distribution: A Test
How Meta distributes ad delivery in the age of algorithmic audience targeting and expansion is no longer a mystery, thanks to this test…
Leverage Audience Segments for Manual Sales Campaigns
When you use Advantage+ Audience, does remarketing happen without suggestions? Do you need suggestions? What about Advantage Custom Audience?
5 Big Updates to Meta Sales Campaigns
5 Big Updates to Meta Sales Campaigns
Training: Building Blocks
Training: Building Blocks
Jon Loomer
An introductory and skill-sharpening course on Meta advertising. Improve your campaign creation confidence!
Get Access!PHC
Power Hitters Club
Jon Loomer
BOOST your Facebook Marketing Skills
The PHC provides members with access to hundreds of advertisers who have done what you’re trying to do, have worked in your industry and who can pull from valuable experience.
Click hereOne-on-One
One-on-One Training
Schedule one-on-one time with Jon to discuss your Facebook advertising struggles, obstacles, and strategies.
Click HereVideo Alerts
Video Alerts
The best way to sharpen your Meta advertising skills and knowledge is to subscribe to my short-form videos. I publish a 1-minute video with a short blog post three days per week.
Sign Up TodayShort-Form Video Blueprint
Short-Form Video Blueprint
Gain the confidence and knowledge needed to create engaging and effective short-form videos in this self-paced training (37 lessons).
Sign Up
