When are your targeting inputs respected as tight constraints? When are they only suggestions? When is your audience expanded? A comparison.
When Do Targeting Inputs Matter?
5 Meta Ads Tests that Transformed My Perspective on Targeting
My approach to targeting completely transformed during the past year, driven primarily by the results of these five Meta ads tests…
How Meta’s Algorithmic Audience Targeting Impacts Ad Distribution: A Test
How Meta distributes ad delivery in the age of algorithmic audience targeting and expansion is no longer a mystery, thanks to this test…
Leverage Audience Segments for Manual Sales Campaigns
When you use Advantage+ Audience, does remarketing happen without suggestions? Do you need suggestions? What about Advantage Custom Audience?
Advantage+ Audience vs. Original Audiences
When should you use Advantage+ Audience vs. Original Audiences? Make sure to have a well reasoned approach when you’d use one or the other.
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Jon Loomer
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