
I ran an A/B test to determine whether Advantage+ Audience, detailed targeting, or lookalike audiences led to the most quality results…
I ran an A/B test to determine whether Advantage+ Audience, detailed targeting, or lookalike audiences led to the most quality results…
Meta’s recent removal of detailed targeting options is a reminder of what is likely to come. Are you prepared for the future of targeting?
Meta advertisers obsess over three variables that inevitably do not matter much. There was a time when they did, but that has changed.
Meta advertising has changed significantly during the past few years. You can’t continue to approach targeting the way you did before.
There are nearly limitless ways to target your potential audience with Meta ads. This is your ultimate guide to those targeting options…
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