I ran an A/B test to determine whether Advantage+ Audience, detailed targeting, or lookalike audiences led to the most quality results…
Meta’s Removal of Detailed Targeting is a Reminder of What’s to Come
Meta’s recent removal of detailed targeting options is a reminder of what is likely to come. Are you prepared for the future of targeting?
3 Overrated Factors That Impact Meta Ads Performance Less Than We Think
Meta advertisers obsess over three variables that inevitably do not matter much. There was a time when they did, but that has changed.
How to Approach Meta Ads Targeting Now
Meta advertising has changed significantly during the past few years. You can’t continue to approach targeting the way you did before.
The Ultimate Guide to Meta Ads Targeting
There are nearly limitless ways to target your potential audience with Meta ads. This is your ultimate guide to those targeting options…