Some of the biggest mistakes advertisers make is related to placement selection. It can involve inaction or unnecessary tinkering.
3 Overrated Factors That Impact Meta Ads Performance Less Than We Think
Meta advertisers obsess over three variables that inevitably do not matter much. There was a time when they did, but that has changed.
A Guide to Meta Ads Placements
Should you use Advantage+ Placements or manually select placements? Here’s a detailed guide to help strategically select Meta ads placements.
Why Are Meta Ad Prices Dropping?
Meta’s average ad price has dropped for the fifth consecutive quarter compared to the prior year. What could cause this? Let’s explore…
Should Meta Advertisers Ever Use the Audience Network Placement?
Most Meta advertisers know that the Audience Network placement can be problematic. But should you always turn it off? Let’s explore…