
Sometimes you do everything right with your campaign, ad set, and ads. But your costs are up, and it’s entirely due to an increase in CPM.
Sometimes you do everything right with your campaign, ad set, and ads. But your costs are up, and it’s entirely due to an increase in CPM.
Some of the biggest mistakes advertisers make is related to placement selection. It can involve inaction or unnecessary tinkering.
Meta advertisers obsess over three variables that inevitably do not matter much. There was a time when they did, but that has changed.
Should you use Advantage+ Placements or manually select placements? Here’s a detailed guide to help strategically select Meta ads placements.
Meta’s average ad price has dropped for the fifth consecutive quarter compared to the prior year. What could cause this? Let’s explore…
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