I ran an A/B test to determine whether Advantage+ Audience, detailed targeting, or lookalike audiences led to the most quality results…
Test Results: Advantage+ Audience vs. Detailed Targeting and Lookalikes
3 Overrated Factors That Impact Meta Ads Performance Less Than We Think
Meta advertisers obsess over three variables that inevitably do not matter much. There was a time when they did, but that has changed.
Meta Ads Lookalike Audiences: A Complete Guide
Lookalike audiences allow you to target cold audiences of people who are similar to your current customers using Meta ads. Here’s how…
The Ultimate Guide to Meta Ads Targeting
There are nearly limitless ways to target your potential audience with Meta ads. This is your ultimate guide to those targeting options…
What is Meta Advantage?
Meta Advantage suite includes Advantage features and Advantage+ products. Here’s everything you need to know about each feature and product.
Video Alerts
Video Alerts
The best way to sharpen your Meta advertising skills and knowledge is to subscribe to my short-form videos. I publish a 1-minute video with a short blog post three days per week.
Sign Up TodayPHC
Power Hitters Club
Jon Loomer
BOOST your Meta Advertising Skills
The PHC provides members with access to a private community of advertisers who have done what you’re trying to do, have worked in your industry, and who can pull from valuable experience.
Click hereOne-on-One
One-on-One Training
Schedule one-on-one time with Jon to discuss your Facebook advertising struggles, obstacles, and strategies.
Click HerePodcast Widget
The Pubcast with Jon Loomer
Meta advertising discussions in 5-10 minute “Shots.” A new episode is published every Wednesday on your favorite podcasting platform.
Listen NowTraining: Building Blocks
Training: Building Blocks
Jon Loomer
An introductory and skill-sharpening course on Meta advertising. Improve your campaign creation confidence!
Get Access!
