Meta advertisers obsess over three variables that inevitably do not matter much. There was a time when they did, but that has changed.
Meta Ads Lookalike Audiences: A Complete Guide
Lookalike audiences allow you to target cold audiences of people who are similar to your current customers using Meta ads. Here’s how…
The Ultimate Guide to Meta Ads Targeting
There are nearly limitless ways to target your potential audience with Meta ads. This is your ultimate guide to those targeting options…
What is Meta Advantage?
Meta Advantage suite includes Advantage features and Advantage+ products. Here’s everything you need to know about each feature and product.
Of 4,200 Visitors Driven by a Facebook Ad, How Many Should Convert?
I recently created a series of Facebook campaigns that sent 4,200 visitors to my website while optimizing for scroll. How many would convert?