Have you ever had concerns about the quality of traffic Facebook ads send, particularly for traffic campaigns? Here’s how to check that…
Of 4,200 Visitors Driven by a Facebook Ad, How Many Should Convert?
I recently created a series of Facebook campaigns that sent 4,200 visitors to my website while optimizing for scroll. How many would convert?
Example: Use URL Parameters to Verify Facebook Ads Results
I previously showed you how to use URL parameters to verify Facebook conversions. Here’s an example of how I uncovered 40% more conversions.
How to Use URL Parameters for Facebook Ads Tracking
URL parameters give advertisers a tool for measuring impact of their paid and organic efforts. Here’s how they work and how to set them up…
How Using Facebook URL Tags Can Help Measure Viral Impact of Posts
Do you use URL tags to measure the viral impact of your Facebook posts or ads? Here’s a real-life example to show you how it can be done…