Meta is rolling out huge changes to website conversion campaigns, eliminating most of the steps related to Aggregated Event Measurement…
Meta Announces Big Changes to Website Conversion Campaigns
3 Recent Facebook Ads Manager Updates
There were three Facebook Ads Manager updates that you might have missed. Here’s an example of what happened and what you should expect…
Meta is Bringing Back Breakdowns for Conversion Reporting
Meta is bringing back breakdowns for conversion campaigns. This continues a trend of bringing back critical tools. Here’s what to know…
The Problem with Unranked Event Custom Facebook Ads Reporting
You may create custom Facebook ad reports instead of using the default column construction. That can be an issue when using unranked events.
Solution: Verify Facebook Ads Results with Unique Landing Page and Form
Facebook may be under-reporting conversions resulting from your ads. Here is one approach that you can use to uncover those lost conversions.
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