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Meta Announces Big Changes to Website Conversion Campaigns

May 16, 2023 by Jon Loomer - No Comments

Meta is rolling out huge changes to website conversion campaigns, eliminating most of the steps related to Aggregated Event Measurement…

Filed Under: Meta Marketing Tutorials

Tagged With: Aggregated Event Measurement, iOS 14, Meta Ads How To, Meta Advertising, Value Optimization

3 Recent Facebook Ads Manager Updates

February 1, 2023 by Jon Loomer - No Comments

There were three Facebook Ads Manager updates that you might have missed. Here’s an example of what happened and what you should expect…

Filed Under: Meta Marketing Tutorials

Tagged With: Breakdowns, Conditional Formatting, Instant Articles, iOS 14, Meta Ads How To, Meta Advertising

Meta is Bringing Back Breakdowns for Conversion Reporting

November 3, 2022 by Jon Loomer - No Comments

Meta is bringing back breakdowns for conversion campaigns. This continues a trend of bringing back critical tools. Here’s what to know…

Filed Under: Meta Marketing Tutorials

Tagged With: Breakdowns, iOS 14, Meta Ads How To, Meta Advertising

The Problem with Unranked Event Custom Facebook Ads Reporting

March 27, 2022 by Jon Loomer - No Comments

You may create custom Facebook ad reports instead of using the default column construction. That can be an issue when using unranked events.

Filed Under: Meta Marketing Tutorials

Tagged With: Aggregated Event Measurement, iOS 14, Meta Ads How To, Meta Advertising

Solution: Verify Facebook Ads Results with Unique Landing Page and Form

February 22, 2022 by Jon Loomer - No Comments

Facebook may be under-reporting conversions resulting from your ads. Here is one approach that you can use to uncover those lost conversions.

Filed Under: Meta Marketing Tutorials

Tagged With: Conversion Attribution, iOS 14, Meta Ads How To, Meta Advertising

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For Advanced Facebook Marketers
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  • Blog
  • Access
    ▼
    • Membership Info
    • PHC Login
    • Agencies
    • One-on-One
  • Free
    ▼
    • Newsletter
    • Meta Ads for Beginners
    • Quiz
    • Ad Foundations
    • Safe Zones Template
    • JonBot
  • Videos