You may create custom Facebook ad reports instead of using the default column construction. That can be an issue when using unranked events.
The Problem with Unranked Event Custom Facebook Ads Reporting
Solution: Verify Facebook Ads Results with Unique Landing Page and Form
Facebook may be under-reporting conversions resulting from your ads. Here is one approach that you can use to uncover those lost conversions.
Facebook Ads Performance Related to iOS 14
You may have seen a drop in Facebook ads performance due to iOS 14. But the biggest impact may have nothing to do with opt-outs.
Tip: Facebook Ads Reporting Window
Due to the way Facebook handles reporting of opted-out users, you may need to adjust your reporting window in Ads Manager. Here’s why…
Facebook Ads Audiences That Aren’t Impacted by iOS and Browser Restrictions
Your website custom audiences may be shrinking due to iOS and browser restrictions. Here is a list of 9 options you should consider using…
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