Audience creation is negatively impacted by restrictions on tracking related to iOS 14. But what could Facebook provide instead? A list…
Audience Targeting Options Facebook Needs in the Age of Less Tracking
Elimination of the 72-Hour Pause for Facebook Ad Set Optimization
Facebook has removed the 72-hour pause of ad sets related to Aggregated Event Measurement changes in official documentation.
Campaign Optimization Using Non-Prioritized Facebook Events
Some Facebook advertisers are now able to optimize for non-prioritized events, a great workaround for a challenging limitation.
Enforcement of iOS 14 Changes for Facebook Advertisers Begins
Apple’s enforcement of iOS 14 rules related to Facebook ads has begun. Here’s everything that you need to know…
Facebook Conversion Optimization and Domain Verification: Shopify
If you sell products on Shopify, you face the challenge of verifying your domain to configure conversion events. That may be changing…
Training: Facebook Ads and iOS 14
Training: Facebook Ads & iOS 14
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