Value Optimization allows you to optimize your Facebook ads to reach people most likely to lead to the highest value conversions. Here’s how.
How to Use Value Optimization for Facebook Ads
Facebook Attribution Setting Default Changes Again
The default Facebook Attribution Setting has changed again — now back to 7-day click and 1-day view. Here’s what it means for your ads…
Audience Targeting Options Facebook Needs in the Age of Less Tracking
Audience creation is negatively impacted by restrictions on tracking related to iOS 14. But what could Facebook provide instead? A list…
Elimination of the 72-Hour Pause for Facebook Ad Set Optimization
Facebook has removed the 72-hour pause of ad sets related to Aggregated Event Measurement changes in official documentation.
Campaign Optimization Using Non-Prioritized Facebook Events
Some Facebook advertisers are now able to optimize for non-prioritized events, a great workaround for a challenging limitation.
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10 important lessons learned about Facebook ads during the past 10 years. Receive a series of 10 emails, one every day.
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The five basic steps to setting up a successful Facebook ad campaign. Receive a link to a different tip every day. Each tip includes a video and written lesson.
Training Bundle: Tracking, Targeting, and Optimization
Training Bundle: Tracking, Targeting, and Optimization
Jon Loomer
Learn how to thrive in an era of less tracking and greater privacy in this multi-focus bundle, that includes pre-recorded videos and a live event.
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Jon Loomer
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Facebook Ads Fixes Video Series
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