
Meta is rolling out Value optimization for Advantage+ Shopping Campaigns, which allows you to prioritize higher-priced purchases.
Meta is rolling out Value optimization for Advantage+ Shopping Campaigns, which allows you to prioritize higher-priced purchases.
Meta is rolling out huge changes to website conversion campaigns, eliminating most of the steps related to Aggregated Event Measurement…
If you want more control over your Facebook campaign, you can use a Minimum ROAS bid strategy while optimizing for Value. Here’s how…
Value Optimization allows you to optimize your Facebook ads to reach people most likely to lead to the highest value conversions. Here’s how.
Feel like you're always one step behind? Jon will keep you updated on everything you need to know about the latest updates related to Facebook advertising.