Meta is rolling out Value optimization for Advantage+ Shopping Campaigns, which allows you to prioritize higher-priced purchases.
Value Optimization for Advantage+ Shopping Campaigns
Meta Announces Big Changes to Website Conversion Campaigns
Meta is rolling out huge changes to website conversion campaigns, eliminating most of the steps related to Aggregated Event Measurement…
How to Use Minimum ROAS Facebook Bid Strategy
If you want more control over your Facebook campaign, you can use a Minimum ROAS bid strategy while optimizing for Value. Here’s how…
How to Use Value Optimization for Facebook Ads
Value Optimization allows you to optimize your Facebook ads to reach people most likely to lead to the highest value conversions. Here’s how.
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