Are you using an existing customers exclusion and still reaching customers? Before you put on that tinfoil hat, consider these explanations.
Meta Ads Targeting and an Advertiser’s Role, Explained
Meta ads targeting has changed. The impact you make based on the specific interests and lookalikes you select is less than it’s ever been.
A Guide to Audience Segments
Audience Segments provide visibility into the delivery of your ads when algorithmic targeting is in play. Here’s a guide on how to use them…
Get Started with Advantage+ Shopping Campaigns
This is a comprehensive guide to help get started with with Advantage+ Shopping Campaigns, highlighting the features that make them unique.
The Evolution of Who Sees Your Ads
Advertisers confuse their role in targeting and optimization because they overvalue their inputs. Hears how who sees your ads has evolved.