To predict the future of Meta ads targeting, start with where we’ve been and current trends. These changes are not only possible, but likely.
The Future of Meta Ads Targeting
Value Optimization for Advantage+ Shopping Campaigns
Meta is rolling out Value optimization for Advantage+ Shopping Campaigns, which allows you to prioritize higher-priced purchases.
Schedule Individual Ads for Advantage+ Shopping Campaigns
You can schedule individual ads now for Advantage+ Shopping Campaigns. Here’s how it works and why you might do it…
Audience Controls for Advantage+ Shopping Campaigns
Audience Controls give you the ability to set a minimum age and exclude locations account-wide for Advantage+ Shopping Campaigns. Here’s how.
Should You Create a Tailored Leads Campaign Over the Manual Setup?
Should you create Tailored Leads Campaigns? Do they provide significant benefits over manual leads campaigns? Let’s explore…
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Jon Loomer
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Custom Event Mastery
Learn how to leverage custom events for enhanced Meta ads reporting, optimization, and targeting in this comprehensive course.
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Short-Form Video Blueprint
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Advertising Foundations: 8-Part Series [FREE]
There are 8 primary characteristics of successful Meta advertisers that separate them from the rest. Subscribe to get this free 8-part series emailed to your inbox.
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