There was a time when targeting inputs were critical to Meta advertising success. Targeting matters less now, and it may not matter at all.
Does Targeting Still Matter?
How Meta’s Algorithmic Audience Targeting Impacts Ad Distribution: A Test
How Meta distributes ad delivery in the age of algorithmic audience targeting and expansion is no longer a mystery, thanks to this test…
A Comprehensive Guide to Meta Ads Targeting: 20 Resources
Meta ads targeting has changed dramatically during the past year. Here are 20 resources to help understand where we are now and are going.
The Evolution of Who Sees Your Ads
Advertisers confuse their role in targeting and optimization because they overvalue their inputs. Hears how who sees your ads has evolved.
6 Targeting Mistakes Advertisers Make
There are several common targeting mistakes that advertisers make, particularly now that many are resistant to changes over the years.
Training: Building Blocks
Training: Building Blocks
Jon Loomer
An introductory and skill-sharpening course on Meta advertising. Improve your campaign creation confidence!
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Jon Loomer
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The PHC provides members with access to hundreds of advertisers who have done what you’re trying to do, have worked in your industry and who can pull from valuable experience.
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The best way to sharpen your Meta advertising skills and knowledge is to subscribe to my daily short-form videos. Nearly every day, I publish a 1-minute video with a short blog post.
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Short-Form Video Blueprint
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