Meta ads targeting has changed dramatically during the past year. Here are 20 resources to help understand where we are now and are going.
The Evolution of Who Sees Your Ads
Advertisers confuse their role in targeting and optimization because they overvalue their inputs. Hears how who sees your ads has evolved.
6 Targeting Mistakes Advertisers Make
There are several common targeting mistakes that advertisers make, particularly now that many are resistant to changes over the years.
When Broad Targeting Fails
Broad targeting is often effective at producing results, but there are specific situations when it is bound to fail. Here’s an example…
How to Approach Meta Ads Targeting Now
Meta advertising has changed significantly during the past few years. You can’t continue to approach targeting the way you did before.