There are limitless factors that impact the performance of Meta ads, but there are four that are by far the most important and impactful.
When you pass value as a parameter with Meta purchase events, what do you do if the total isn’t always the same? You need a dynamic variable.
Meta advertising is changing fast. While it’s easy to resist, consider the changes we’ve seen in the past 10+ years related to the platform.
Breakdowns may be the most valuable and underutilized feature in Ads Manager. Once you use it, it will be a permanent part of your toolbox.
You must set up Meta Conversions API. The best way is the API Gateway, but it can be expensive. That changes if you use Stape. Here’s how…