I ran an A/B test to determine whether Advantage+ Audience, detailed targeting, or lookalike audiences led to the most quality results…
Meta Ads Targeting and an Advertiser’s Role, Explained
Meta ads targeting has changed. The impact you make based on the specific interests and lookalikes you select is less than it’s ever been.
How to Test Meta Advertising Targeting Strategies
How to Test Meta Advertising Targeting Strategies
Advantage+ Audience vs. Original Audiences
When should you use Advantage+ Audience vs. Original Audiences? Make sure to have a well reasoned approach when you’d use one or the other.
Meta is Forcing Expanded Audiences for Top of Funnel Optimization
Meta is rolling out the update that forces Advantage Detailed Targeting when using link click or landing page view performance goals.