When should you use Advantage+ Audience vs. Original Audiences? Make sure to have a well reasoned approach when you’d use one or the other.
Meta is Forcing Expanded Audiences for Top of Funnel Optimization
Meta is rolling out the update that forces Advantage Detailed Targeting when using link click or landing page view performance goals.
How Much Does Meta Expand Your Audience?
There are four different ways that Meta might expand an audience beyond your targeting inputs. But how much does that audience expand?
3 Overrated Factors That Impact Meta Ads Performance Less Than We Think
Meta advertisers obsess over three variables that inevitably do not matter much. There was a time when they did, but that has changed.
The Future of Meta Ads Targeting
To predict the future of Meta ads targeting, start with where we’ve been and current trends. These changes are not only possible, but likely.