Meta’s campaign construction flow is unnecessary cluttered and complex. This is a proposal for how it could be simplified and improved.
Common Ad Set Optimization Mistakes Advertisers Make
There are a couple of common mistakes that advertisers make related to ad set optimization. They lead to wasted budget and frustration.
3 Overrated Factors That Impact Meta Ads Performance Less Than We Think
Meta advertisers obsess over three variables that inevitably do not matter much. There was a time when they did, but that has changed.
Meta Campaign Objectives: Best Practices
Use this best practices guide to better understand what makes each Meta campaign objective unique and when you should use it…
Hands On with ODAX: A Guide to Facebook Objectives
Facebook is slowly rolling out ODAX (Outcome-Based Ad Experiences) for campaign objectives. Here’s a detailed, hands-on guide to the changes.