Meta ads targeting and optimization has a fatal flaw related to how Meta searches out the people likely to perform our desired action…
Meta Ads Targeting and Optimization’s Fatal Flaw
21 Performance Goals: The Focus of Meta Ads Optimization
The performance goal may be the most important selection when creating a campaign. Here’s a guide to the 21 performance goals via 71 paths.
Common Advertising Mistakes Related to Placement Selection
Some of the biggest mistakes advertisers make is related to placement selection. It can involve inaction or unnecessary tinkering.
Common Ad Set Optimization Mistakes Advertisers Make
There are a couple of common mistakes that advertisers make related to ad set optimization. They lead to wasted budget and frustration.
How Meta Could Improve Ads Optimization
Meta ads optimization is a complete disaster in the new world of broad targeting. Here’s an example and a potential solution…
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