The performance goal may be the most important selection when creating a campaign. Here’s a guide to the 21 performance goals via 71 paths.
21 Performance Goals: The Focus of Meta Ads Optimization
Common Advertising Mistakes Related to Placement Selection
Some of the biggest mistakes advertisers make is related to placement selection. It can involve inaction or unnecessary tinkering.
Common Ad Set Optimization Mistakes Advertisers Make
There are a couple of common mistakes that advertisers make related to ad set optimization. They lead to wasted budget and frustration.
How Meta Could Improve Ads Optimization
Meta ads optimization is a complete disaster in the new world of broad targeting. Here’s an example and a potential solution…
4 Most Important Factors That Impact Meta Ads Performance
There are limitless factors that impact the performance of Meta ads, but there are four that are by far the most important and impactful.
Training: Building Blocks
Training: Building Blocks
Jon Loomer
An introductory and skill-sharpening course on Meta advertising. Improve your campaign creation confidence!
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Jon Loomer
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The best way to sharpen your Meta advertising skills and knowledge is to subscribe to my daily short-form videos. Nearly every day, I publish a 1-minute video with a short blog post.
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Short-Form Video Blueprint
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