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The performance goal may be the most important selection when creating a campaign. Here’s a guide to the 21 performance goals via 71 paths.
The performance goal may be the most important selection when creating a campaign. Here’s a guide to the 21 performance goals via 71 paths.
Some of the biggest mistakes advertisers make is related to placement selection. It can involve inaction or unnecessary tinkering.
There are a couple of common mistakes that advertisers make related to ad set optimization. They lead to wasted budget and frustration.
Meta ads optimization is a complete disaster in the new world of broad targeting. Here’s an example and a potential solution…
There are limitless factors that impact the performance of Meta ads, but there are four that are by far the most important and impactful.
Feel like you're always one step behind? Jon will keep you updated on everything you need to know about the latest updates related to Facebook advertising.