There are inherent problems with how Facebook ads optimization works that can lead to misleading results and watered-down audiences.
The Problems with Facebook Ads Optimization
Campaign Optimization Using Non-Prioritized Facebook Events
Some Facebook advertisers are now able to optimize for non-prioritized events, a great workaround for a challenging limitation.
How Facebook Optimization for Ad Delivery Works
Facebook optimization helps show your ads to people most likely to perform your desired action. Here’s how it works and things to consider…
Facebook Account Optimization and Organization Techniques
Are you getting the most out of your FB ad account? Here is a guide to start optimizing and organizing efficiently on a daily, weekly, and monthly basis…
Geography and the Problem with Facebook Ads Optimization
When Facebook optimizes your ads, they look to get the most actions for the lowest price. This can present problems with quality. Here’s a case study…
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