
After more than 10 years, I’ve discovered that Meta doesn’t define click attribution the way I thought it did. It took a test to uncover it.
After more than 10 years, I’ve discovered that Meta doesn’t define click attribution the way I thought it did. It took a test to uncover it.
Conversions are central to Meta advertising. Consider this guide your checklist to conversion events, Conversions API, and more.
Attribution is critical to successful Meta advertising. When mistakes are made, it impacts nearly every step of your advertising.
There are limitless factors that impact the performance of Meta ads, but there are four that are by far the most important and impactful.
If you aren’t using Compare Attribution Settings in Ads Manager, you are missing out on important context — and extra conversions.
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