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Attribution is critical to successful Meta advertising. When mistakes are made, it impacts nearly every step of your advertising.
Attribution is critical to successful Meta advertising. When mistakes are made, it impacts nearly every step of your advertising.
There are limitless factors that impact the performance of Meta ads, but there are four that are by far the most important and impactful.
If you aren’t using Compare Attribution Settings in Ads Manager, you are missing out on important context — and extra conversions.
Meta rolls out Engaged-View Attribution to count conversions that result from deeper engagement with skippable video ads. Details here…
Meta is bringing back 28-day click attribution! Here are the details on where to find it and what it means for your advertising…
Feel like you're always one step behind? Jon will keep you updated on everything you need to know about the latest updates related to Facebook advertising.