There are limitless factors that impact the performance of Meta ads, but there are four that are by far the most important and impactful.
4 Most Important Factors That Impact Meta Ads Performance
Compare Attribution Settings: Get the Most of Meta Conversion Data
If you aren’t using Compare Attribution Settings in Ads Manager, you are missing out on important context — and extra conversions.
How Engaged-View Attribution Works for Meta Advertising
Meta rolls out Engaged-View Attribution to count conversions that result from deeper engagement with skippable video ads. Details here…
Meta Brings Back 28-Day Click Attribution
Meta is bringing back 28-day click attribution! Here are the details on where to find it and what it means for your advertising…
Compare Attribution Settings Returns to Facebook Ads Manager
The Compare Attribution Settings feature has returned to Facebook Ads Manager! This important feature was removed post-iOS 14 changes…
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