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The default Facebook Attribution Setting has changed again — now back to 7-day click and 1-day view. Here’s what it means for your ads…
The default Facebook Attribution Setting has changed again — now back to 7-day click and 1-day view. Here’s what it means for your ads…
Once iOS 14 goes live, you are going to see your conversions drop. This is partially due to a change in Facebook attribution. Here’s why…
How Facebook reports conversions is often misunderstood. Here’s a breakdown of the conversion attribution windows and which ad get credit…
Facebook is eliminating the 28-day attribution window, citing privacy initiatives. This is likely to impact at least your ad reporting.
Facebook doesn’t report organic conversions — whether from organic posts or ads. Ads Manager only reports paid distribution. This is a missed opportunity.
Feel like you're always one step behind? Jon will keep you updated on everything you need to know about the latest updates related to Facebook advertising.