The Compare Attribution Settings feature has returned to Facebook Ads Manager! This important feature was removed post-iOS 14 changes…
Facebook removed the Compare Attribution feature, but you can still compare attribution using Standardize Attribution Setting in Ad Reports.
Default Facebook ads attribution is 7-day click and 1-day view. Do you understand view-through conversions and when they might happen?
Facebook may be under-reporting conversions resulting from your ads. Here is one approach that you can use to uncover those lost conversions.
I previously showed you how to use URL parameters to verify Facebook conversions. Here’s an example of how I uncovered 40% more conversions.