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**Leverage Custom Events** for reporting, optimization, and targeting!

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How to Check the Quality of Facebook Ad Traffic

March 21, 2022 by Jon Loomer - No Comments

Have you ever had concerns about the quality of traffic Facebook ads send, particularly for traffic campaigns? Here’s how to check that…

Filed Under: Meta Marketing Tutorials

Tagged With: Ad Reports, Custom Events, Google Analytics, Meta Ads How To, Meta Advertising, URL Parameters

Example: Use URL Parameters to Verify Facebook Ads Results

December 20, 2021 by Jon Loomer - No Comments

I previously showed you how to use URL parameters to verify Facebook conversions. Here’s an example of how I uncovered 40% more conversions.

Filed Under: Meta Marketing Tutorials

Tagged With: Conversion Attribution, Google Analytics, iOS 14, Meta Ads How To, Meta Advertising, URL Parameters

How Using Facebook URL Tags Can Help Measure Viral Impact of Posts

October 26, 2014 by Jon Loomer - 50 Comments

Facebook URL Tags

Do you use URL tags to measure the viral impact of your Facebook posts or ads? Here’s a real-life example to show you how it can be done…

Filed Under: Meta Marketing Research

Tagged With: Google Analytics, Meta Ads How To, Meta Advertising, URL Parameters

Facebook Conversion Tracking: Why Aren’t the Numbers Adding Up?

April 14, 2014 by Jon Loomer - 77 Comments

Facebook Conversions

Conversion numbers from Google and Facebook rarely add up. Here’s why, and what you can do about it…

Filed Under: Meta Marketing Tutorials

Tagged With: Ad Reports, Conversion Tracking, Google Analytics, Meta Ads How To, Meta Advertising, Meta Pixel

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Jon Loomer Digital
For Advanced Facebook Marketers
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  • Blog
  • Access
    ▼
    • Membership Info
    • PHC Login
    • Agencies
    • One-on-One
    • Custom Event Mastery
  • Free
    ▼
    • Newsletter
    • Beginners
    • Quiz
    • Foundations
    • Safe Zones
    • JonBot
  • Videos