Meta advertisers are constantly on a quest for good results. But sometimes those results can be too good to be true. Here’s what to do…
Are Ads Manager Results Too Good to Be True?
Use Conditional Formatting to Add Value to Your Facebook Ad Reports
Conditional formatting allows you to add color to cells in your custom ad reports based on performance rules. Learn more about it here…
How to Check the Quality of Facebook Ad Traffic
Have you ever had concerns about the quality of traffic Facebook ads send, particularly for traffic campaigns? Here’s how to check that…
Tip: Facebook Ads Reporting Window
Due to the way Facebook handles reporting of opted-out users, you may need to adjust your reporting window in Ads Manager. Here’s why…
The Ideal Naming Convention for Facebook Advertising Campaigns
If you’re an organized Facebook advertiser, you need to use descriptive naming conventions — either manually or using name templates.
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