One of a consultant’s biggest challenges is compiling Facebook ad reports to highlight what a client needs to know. Here’s your template…
Facebook Ad Clicks vs. Website Clicks: Do You Know the Difference?
Many Facebook advertisers using metrics like Clicks, CTR and CPC are over reporting their results. Here’s why…
Advanced Facebook Ads: View Performance by Placement and Demographics
Your Facebook ad reports can help you break down performance by age, gender, country, placement and more. Here’s how…
Facebook Conversion Tracking: Why Aren’t the Numbers Adding Up?
Conversion numbers from Google and Facebook rarely add up. Here’s why, and what you can do about it…
Why You Shouldn’t Forget About Facebook’s Sidebar [Research]
We’ve been told that mobile and desktop News Feed is most effective for Facebook advertising, but that the sidebar is a wasteland. Not so fast…