With Facebook’s Power Editor, you can track and optimize for multiple conversions. Here’s how and why it’s so important…
Facebook Power Editor: Track and Optimize for Multiple Conversions
Facebook Conversion Tracking: Why Aren’t the Numbers Adding Up?
Conversion numbers from Google and Facebook rarely add up. Here’s why, and what you can do about it…
Facebook Ads Glossary: Reference of All Important Terms [Infographic]
Need a quick and handy reference to all of the important Facebook advertising terms and features? Bookmark this infographic!
Why You Shouldn’t Forget About Facebook’s Sidebar [Research]
We’ve been told that mobile and desktop News Feed is most effective for Facebook advertising, but that the sidebar is a wasteland. Not so fast…
14 Steps to Succeeding at Facebook Marketing
Some marketers fail at Facebook. Chances are, they don’t do many of these 14 things that are common among those who succeed on the platform…
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