If you’ve been using your personal Facebook profile for commercial gain, it’s time to convert it to a business page. Here’s how…
How to Convert a Facebook Profile to a Business Page
Add a Poll to Facebook Video Ads and Posts
You can add a poll to your Facebook videos to increase engagement, both for your organic posts and ads (even if you don’t have the feature yet in Ads Manager). Here’s how…
A Curated List of Facebook Marketing Reference Guides
Facebook has built a huge library of reference guides on many topics. Navigating these can be challenging, so we’ve gathered some of the most valuable here.
Quick Facebook Ads Tests To Run Now for Q4
Here are some Facebook ads tests that you can run to prepare for the fourth quarter — the most important time of the year for many marketers…
Short Facebook Videos: An Experiment
I’ve started experimenting with short Facebook videos. Here’s a deep look at my process and strategy related to the videos, ads, list building, and traffic.
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