Many marketers are resistant to short-form video for old-school marketing reasons, but they are missing a powerful opportunity. Here’s why…
How Short-Form Video Alters Marketing Evaluations
Facebook Watchbait: Misleading and Sensational Videos Will Be Down-Ranked
Facebook will down-rank “watchbait” — videos that withhold information, exaggerate, or mislead to get engagement. Here’s what to know…
Add a Poll to Facebook Video Ads and Posts
You can add a poll to your Facebook videos to increase engagement, both for your organic posts and ads (even if you don’t have the feature yet in Ads Manager). Here’s how…
Short Facebook Videos: An Experiment
I’ve started experimenting with short Facebook videos. Here’s a deep look at my process and strategy related to the videos, ads, list building, and traffic.
Facebook Rights Manager: No More Freebooting
Facebook Rights Manager has been unveiled to help protect video content creators from freebooting. Here’s how to set it up…
Advertising Foundations: 8-Part Series [FREE]
Advertising Foundations: 8-Part Series [FREE]
There are 8 primary characteristics of successful Meta advertisers that separate them from the rest. Subscribe to get this free 8-part series emailed to your inbox.
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Short-Form Video Blueprint
Gain the confidence and knowledge needed to create engaging and effective short-form videos in this self-paced training (37 lessons).
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Jon Loomer
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The PHC provides members with access to hundreds of advertisers who have done what you’re trying to do, have worked in your industry and who can pull from valuable experience.
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Schedule one-on-one time with Jon to discuss your Facebook advertising struggles, obstacles, and strategies.
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The Pubcast with Jon Loomer
Facebook ads and entrepreneurship challenges discussed over a beer. Started in 2013, a full episode of The Pubcast is published every Friday. Jon also shares quick Pubcast Shots to provide thoughts, tips, and tutorials in a bite-sized format.
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