Many marketers are resistant to short-form video for old-school marketing reasons, but they are missing a powerful opportunity. Here’s why…
How Short-Form Video Alters Marketing Evaluations
Facebook Watchbait: Misleading and Sensational Videos Will Be Down-Ranked
Facebook will down-rank “watchbait” — videos that withhold information, exaggerate, or mislead to get engagement. Here’s what to know…
Add a Poll to Facebook Video Ads and Posts
You can add a poll to your Facebook videos to increase engagement, both for your organic posts and ads (even if you don’t have the feature yet in Ads Manager). Here’s how…
Short Facebook Videos: An Experiment
I’ve started experimenting with short Facebook videos. Here’s a deep look at my process and strategy related to the videos, ads, list building, and traffic.
Facebook Rights Manager: No More Freebooting
Facebook Rights Manager has been unveiled to help protect video content creators from freebooting. Here’s how to set it up…
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