A successful advertiser understands how Meta ads optimization works to leverage its strengths and mitigate its weaknesses. This is important.
A Guide to Meta Ads Optimization for Delivery
Can We Use the Words “You” and “Your” in Facebook Ads Copy?
Can you use the words “you” and “your” in Facebook ads copy? You usually can, but there are times when you can’t. Here are some examples…
Facebook Watchbait: Misleading and Sensational Videos Will Be Down-Ranked
Facebook will down-rank “watchbait” — videos that withhold information, exaggerate, or mislead to get engagement. Here’s what to know…
Facebook Ads Non-Discrimination Compliance
Facebook has a non-discrimination compliance requirement for advertisers and system users. If not accepted by Feb. 8, you can’t create ads.
Facebook Ad Accounts in Violation of Item 5
Some advertisers have received warnings about being in violation of item 5 of “Things You Should Know” of the Facebook Advertising Policies.
Meta Ads for Beginners: FREE
Meta Ads for Beginners: FREE
Meta Ads for Beginners is a free subscription to daily emails meant to grow your knowledge and confidence in Meta advertising.
SubscribeAdvertising Foundations: 8-Part Series [FREE]
Advertising Foundations: 8-Part Series [FREE]
There are 8 primary characteristics of successful Meta advertisers that separate them from the rest. Subscribe to get this free 8-part series emailed to your inbox.
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Jon Loomer
BOOST your Facebook Marketing Skills
The PHC provides members with access to hundreds of advertisers who have done what you’re trying to do, have worked in your industry and who can pull from valuable experience.
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Schedule one-on-one time with Jon to discuss your Facebook advertising struggles, obstacles, and strategies.
Click HereShort-Form Video Blueprint
Short-Form Video Blueprint
Gain the confidence and knowledge needed to create engaging and effective short-form videos in this self-paced training (37 lessons).
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The Pubcast with Jon Loomer
Facebook ads and entrepreneurship challenges discussed over a beer. Started in 2013, a full episode of The Pubcast is published every Friday. Jon also shares quick Pubcast Shots to provide thoughts, tips, and tutorials in a bite-sized format.
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