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Jon Loomer Digital
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**Leverage Custom Events** for reporting, optimization, and targeting!

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The Ultimate Guide to Meta Ads Targeting

August 2, 2023 by Jon Loomer - No Comments

There are nearly limitless ways to target your potential audience with Meta ads. This is your ultimate guide to those targeting options…

Filed Under: Meta Marketing Tutorials

Tagged With: Advantage Custom Audience, Advantage Lookalike, Custom Audiences, Detailed Targeting, Lookalike Audience, Meta Ads How To, Meta Advertising, Targeting

New Feature: Target Instagram Followers

November 16, 2022 by Jon Loomer - No Comments

At long last, you can run ads on Facebook and Instagram that target your Instagram followers. Here’s how…

Filed Under: Meta Marketing Tutorials

Tagged With: Advantage Lookalike, Custom Audiences, Instagram, Instagram Custom Audience

Facebook Advantage Custom Audiences: What You Need to Know

October 3, 2022 by Jon Loomer - No Comments

Facebook is rolling out Advantage Custom Audiences. This could be good, but be ultra careful about how it’s used. Here’s why…

Filed Under: Meta Marketing Tutorials

Tagged With: Advantage Detailed Targeting, Advantage Lookalike, Custom Audiences, Meta Advantage, Targeting

Meta Needs an Impressions Shown Custom Audience

May 25, 2022 by Jon Loomer - No Comments

It doesn’t exist now, but what if Meta offered an Impressions Shown Custom Audience? It could be used for some pretty cool ad strategies…

Filed Under: Meta Marketing Tutorials

Tagged With: Ad Frequency, Custom Audiences, Frequency Capping, Meta Ads How To, Meta Advertising

Meta is Testing Custom Audience Expansion

April 17, 2022 by Jon Loomer - No Comments

Meta appears to be testing Custom Audience Expansion (no, not Targeting Expansion or Lookalike Expansion). Is this a good thing? Thoughts…

Filed Under: Meta Marketing Tutorials

Tagged With: Custom Audiences, Meta Ads How To, Meta Advantage, Meta Advertising, Targeting Expansion

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Custom Event Mastery

Custom Event Mastery

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Jon Loomer Digital
For Advanced Facebook Marketers
Email: [email protected]
© 2023 Jon Loomer Digital
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  • Blog
  • Access
    ▼
    • Membership Info
    • PHC Login
    • Agencies
    • One-on-One
    • Custom Event Mastery
  • Free
    ▼
    • Newsletter
    • Beginners
    • Quiz
    • Foundations
    • Safe Zones
    • JonBot
  • Videos