Need a quick and handy reference to all of the important Facebook advertising terms and features? Bookmark this infographic!
14 Steps to Succeeding at Facebook Marketing
Some marketers fail at Facebook. Chances are, they don’t do many of these 14 things that are common among those who succeed on the platform…
Facebook Custom Audience Terms of Service: Are You Breaking the Rules?
Several products have emerged that allow advertisers to scrape data to be used in Custom Audiences. Is this practice against Facebook Terms of Service?
4 Creative Ways to Target Your Email List with Facebook Custom Audiences
Now that Facebook has rolled out Custom Audiences to all advertisers, it’s time to look at some creative ways that you can use them…
Facebook Lookalike Audiences: A Complete Guide
Lookalike audiences allow you to target cold audiences of people who are similar to your current customers using Meta ads. Here’s how…