The client you work with will set you up for success or failure. Here’s a list of questions to get answered before signing on with them…
Choose a Client Who Sets You Up for Facebook Advertising Success
Facebook’s Text in Ad Image Rule Appears to be Dead
There was a time when advertisers were prohibited from using more than 20-percent text in images. Then, in 2016, Facebook went to a convoluted OK/Low/Medium/High scale that throttled distribution based on the amount of text. And now, all enforcement appears to be dead. First reported by Matt Navarra, and documented by Social Media Today: BIG… Read more »
A Curated List of Facebook Marketing Reference Guides
Facebook has built a huge library of reference guides on many topics. Navigating these can be challenging, so we’ve gathered some of the most valuable here.
A Short Reference of Facebook One-Sheeter Guides
This article captures a variety of quick reference Facebook one-sheeter guides, covering different topics related to advertising on Facebook and Instagram.
Facebook Business Manager: Common Myths and Misconceptions
Facebook Business Manager is a powerful tool for agencies and advertisers. Yet, several myths prevent them from utilizing it to its full potential.
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Jon Loomer
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The best way to sharpen your Meta advertising skills and knowledge is to subscribe to my daily short-form videos. Nearly every day, I publish a 1-minute video with a short blog post.
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