The client you work with will set you up for success or failure. Here’s a list of questions to get answered before signing on with them…
There was a time when advertisers were prohibited from using more than 20-percent text in images. Then, in 2016, Facebook went to a convoluted OK/Low/Medium/High scale that throttled distribution based on the amount of text. And now, all enforcement appears to be dead. First reported by Matt Navarra, and documented by Social Media Today: BIG… Read more »
Facebook has built a huge library of reference guides on many topics. Navigating these can be challenging, so we’ve gathered some of the most valuable here.
This article captures a variety of quick reference Facebook one-sheeter guides, covering different topics related to advertising on Facebook and Instagram.
Facebook Business Manager is a powerful tool for agencies and advertisers. Yet, several myths prevent them from utilizing it to its full potential.