After months of rumors, Meta makes it official: An ad-free subscription option on Facebook and Instagram is available in the European Union.
What an Ad-Free Facebook and Instagram Subscription Could Mean to Advertising
Meta is reportedly considering an ad-free paid subscription for Facebook and Instagram in the EU. Here’s why and what that could mean…
Facebook is Meta, But Does It Really Matter?
The Facebook parent company is rebranding to Meta for presumably lots of reasons. One is to reflect the company’s new focus. Does it matter?
iOS 14 Resources for Facebook Advertisers
There is a lot for Facebook advertisers to know related to iOS 14 and related changes. Here is an extensive collection of iOS 14 resources.
The Experiment 2021: Ads Don’t Have to Suck
Six years ago, I ran a Facebook ads experiment that was hugely successful. I’m doing it again, but differently, and you can participate!