Back in January, Jon wrote about Campaign Budget Optimization (CBO) and how it would become the default in September 2019. Now we’re mid-summer, and we’ve all had a few months to learn exactly how CBO works, test it out, and determine the best course of action moving forward. Testing CBO – Discovering Pros and Cons… Read more »
Facebook is making several changes, including adding labels to some and removing others, to provide clarity and transparency to their ad metrics. Here’s a breakdown…
Your Facebook page organic reach is going to drop up to 20%, but nothing is actually changing. It’s all about how Facebook reports it. Here are the details…
You know that Facebook is making a big change to the news feed that could significantly impact your brand’s page. What should you do? Here are a few ideas.
You’ve heard the news: Facebook news feed is changing to favor person-to-person engagement. Potentially catastrophic for brands. Here’s the breakdown…
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