Don’t obsess over metrics that don’t matter. Break metrics down into primary, secondary, and tertiary groups. Here’s what to consider…
Effective Meta Advertising: Key Metrics Simplified
Meta Ads Metric Update: Accounts Center Account
Meta has updated a handful of metrics related to Accounts Center Accounts. That’s not a typo. Here’s what that means…
Missing Metric Totals in Facebook Ads Manager: What to Do
Have you had issues with missing metric totals in Facebook Ads Manager? This isn’t a bug. There’s a reason for it, and here’s what to do…
The Facebook Ads Metrics That Matter
Part of the battle is knowing which Facebook ads metrics actually matter. These are the metrics in my column preset I call “The Good Stuff.”
Facebook Ads: It Depends
What’s a good CPC? CPM? Cost Per Lead? Cost Per Purchase? It depends. It’s important you understand WHY and are able to communicate that.
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