Sometimes you do everything right with your campaign, ad set, and ads. But your costs are up, and it’s entirely due to an increase in CPM.
Meta Ads Performance and the Impact of CPM
Effective Meta Advertising: Key Metrics Simplified
Don’t obsess over metrics that don’t matter. Break metrics down into primary, secondary, and tertiary groups. Here’s what to consider…
Meta Ads Metric Update: Accounts Center Account
Meta has updated a handful of metrics related to Accounts Center Accounts. That’s not a typo. Here’s what that means…
Missing Metric Totals in Facebook Ads Manager: What to Do
Have you had issues with missing metric totals in Facebook Ads Manager? This isn’t a bug. There’s a reason for it, and here’s what to do…
The Facebook Ads Metrics That Matter
Part of the battle is knowing which Facebook ads metrics actually matter. These are the metrics in my column preset I call “The Good Stuff.”
Training: Building Blocks
Training: Building Blocks
Jon Loomer
An introductory and skill-sharpening course on Meta advertising. Improve your campaign creation confidence!
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Power Hitters Club
Jon Loomer
BOOST your Facebook Marketing Skills
The PHC provides members with access to hundreds of advertisers who have done what you’re trying to do, have worked in your industry and who can pull from valuable experience.
Click hereOne-on-One
One-on-One Training
Schedule one-on-one time with Jon to discuss your Facebook advertising struggles, obstacles, and strategies.
Click HereDaily Advertising Tips
Daily Advertising Tips
The best way to sharpen your Meta advertising skills and knowledge is to subscribe to my daily short-form videos. Nearly every day, I publish a 1-minute video with a short blog post.
Sign Up TodayShort-Form Video Blueprint
Short-Form Video Blueprint
Gain the confidence and knowledge needed to create engaging and effective short-form videos in this self-paced training (37 lessons).
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