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New BIGGER Facebook Right Hand Column Ads: What You Need to Know

June 24, 2014 by Jon Loomer - 40 Comments

New Bigger Facebook Sidebar Right Hand Column Ads

Facebook is rolling out a dramatic change to sidebar or right hand column ads, making them bigger, engaging and possibly more expensive. More here…

Filed Under: Meta Marketing News and Information

Tagged With: Image Dimensions, Meta Ads How To, Meta Advertising

Facebook Page Timeline Redesign: The One Important Change

March 12, 2014 by Jon Loomer - 78 Comments

Facebook Page Timeline Redesign One Important Change

Facebook has redesigned the page timeline, and there’s one very minor change that could make the biggest, positive impact.

Filed Under: Meta Marketing News and Information

Tagged With: Facebook Apps, Facebook Tabs

New Facebook Advertising Campaign Structure: The Addition of Ad Sets

March 4, 2014 by Jon Loomer - 35 Comments

Facebook Campaign Structure Ad Sets

Facebook has updated the advertising campaign structure to include a third level, ad sets. Here’s everything you need to know…

Filed Under: Meta Marketing News and Information

Tagged With: Ad Set, Campaign, Meta Ads How To, Meta Advertising

Facebook Custom Audience Terms of Service: Are You Breaking the Rules?

October 31, 2013 by Jon Loomer - 50 Comments

Facebook Custom Audiences Terms of Service

Several products have emerged that allow advertisers to scrape data to be used in Custom Audiences. Is this practice against Facebook Terms of Service?

Filed Under: Meta Marketing News and Information

Tagged With: Custom Audiences

New Facebook Ad Design Puts Focus on Objectives: What You Need to Know

October 9, 2013 by Jon Loomer - 19 Comments

Facebook Ad Objectives

Facebook updated ad creation design within the self-serve ad tool and Power Editor to favor an objective-based focus. Here’s what you need to know.

Filed Under: Meta Marketing News and Information

Tagged With: Campaign Objectives, Conversion Tracking, Domain Sponsored Stories, Meta Ads How To, Meta Advertising, Power Editor

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For Advanced Facebook Marketers
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  • Blog
  • Access
    ▼
    • Membership Info
    • PHC Login
    • Agencies
    • One-on-One
  • Free
    ▼
    • Newsletter
    • Meta Ads for Beginners
    • Quiz
    • Ad Foundations
    • Safe Zones Template
    • JonBot
  • Videos