Instant Experience is a unique and immersive Facebook ad format. Here are the metrics you can use to measure performance…
Success Metrics for Facebook Instant Experience Ads
Facebook Ads Audiences That Aren’t Impacted by iOS and Browser Restrictions
Your website custom audiences may be shrinking due to iOS and browser restrictions. Here is a list of 9 options you should consider using…
The Experiment 2021: Ads Don’t Have to Suck
Six years ago, I ran a Facebook ads experiment that was hugely successful. I’m doing it again, but differently, and you can participate!
Facebook Lead Forms No Longer Available with Instant Experience
Facebook has deprecated the feature which allows Lead Forms to be utilized with an Instant Experience. Here we discuss why, and what options might exist.
Collect Leads from a Facebook Canvas Contact Form (and Target Them)
Advertisers can now collect leads via a Facebook Canvas contact form. But how do you collect those leads? It’s not just like lead ads…
Training: Building Blocks
Training: Building Blocks
Jon Loomer
An introductory and skill-sharpening course on Meta advertising. Improve your campaign creation confidence!
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Jon Loomer
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The PHC provides members with access to hundreds of advertisers who have done what you’re trying to do, have worked in your industry and who can pull from valuable experience.
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Schedule one-on-one time with Jon to discuss your Facebook advertising struggles, obstacles, and strategies.
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Daily Advertising Tips
The best way to sharpen your Meta advertising skills and knowledge is to subscribe to my daily short-form videos. Nearly every day, I publish a 1-minute video with a short blog post.
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Short-Form Video Blueprint
Gain the confidence and knowledge needed to create engaging and effective short-form videos in this self-paced training (37 lessons).
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