Meta needs more options for controlling frequency with Facebook ads. Frequency capping is only available in rare situations right now.
Meta Needs Frequency Capping for More Optimization Options
Final Results: Can I Reach All of My Facebook Followers with an Ad?
I ran a 90-day experiment with the goal of reaching all of my Facebook followers with an ad. Here are the final results and lessons learned…
The Imperfection of Facebook Ads Frequency Capping
Facebook doesn’t strictly enforce frequency capping. Here’s how I figured that out, and what you can do about it.
$300 Spent to Reach 100,000 Facebook Followers in 30 Days
I ran a test with the goal of reaching all — or most — of my Facebook followers with an ad. Here’s how and results in the first 30 days…
Test: Can You Promote a Facebook Podcast with Ads?
Can you promote Facebook podcasts with ads? Not natively. But there’s a workaround that I’m using. This post explains the test and results.
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Meta Ads for Beginners: FREE
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Advertising Foundations: 8-Part Series [FREE]
There are 8 primary characteristics of successful Meta advertisers that separate them from the rest. Subscribe to get this free 8-part series emailed to your inbox.
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Facebook ads and entrepreneurship challenges discussed over a beer. Started in 2013, a full episode of The Pubcast is published every Friday. Jon also shares quick Pubcast Shots to provide thoughts, tips, and tutorials in a bite-sized format.
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