Six years ago, I ran a Facebook ads experiment that was hugely successful. I’m doing it again, but differently, and you can participate!
Daily Unique Reach: Limit Frequency of Facebook Ads to Once Per Day
If you use Daily Unique Reach optimization, Facebook will show your ads to people up to once per day. Here’s what to consider…
Example: Reach Optimization and Conversions
Here’s an example of a campaign using the Reach obejctive and Reach optimization, resulting in sales at $2.66 each. Create your own to scale your results.
How I Promoted My SMMW Speaking Session
Last week, I spoke at Social Media Marketing World. To drive attendance to my session, I created a Facebook ad. Here’s exactly what I did and the results…