I ran a 90-day experiment with the goal of reaching all of my Facebook followers with an ad. Here are the final results and lessons learned…
My Next Facebook Ads Experiment
I’m running a new Facebook ads experiment. If you’re one of my most engaged website visitors, you’re probably seeing the ads right now…
The Experiment 2021: Ads Don’t Have to Suck
Six years ago, I ran a Facebook ads experiment that was hugely successful. I’m doing it again, but differently, and you can participate!
How to Create a Facebook Ads Funnel: 2 Strategies
Not everyone in your audience is equal. Here are two creative ways to segment your audience with Facebook ads funnels.
How to Find Facebook Advertising Success While Playing the Long Game
Most Facebook advertisers base success on immediate returns. While that can lead to profits, long-term success is found while playing the long game…